Category Archives: Commoditization

You are “free”: the threat of business commoditization and the role of customer lock-in

Thanks to radical changes happened in 08/09 many vendors are threatened of getting their offering assets commoditized in a day. How to react? is customer lock in an answer? What should be based on?

You are “free”: the threat of business commoditization and the role of customer lock-in

Thanks to radical changes happened in 08/09 many vendors are threatened of getting their offering assets commoditized in a day. How to react? is customer lock in an answer? What should be based on?